世新大學九十二學年度研究所博、碩士班考試
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學系別 |
考試科目 |
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資訊傳播學系 |
專業英文 |
專業英文試題五題，共計100分。不用抄寫題目，請註明題號。
I. Please translate following sentence into
Chinese (60%)
1. The Complexity of HRM (Human Resource Management) includes:
1) Diversity of workforce,
2) Expectations of workers,
they want promotion and career advancement, input in the decisions,
3) Office Automation,
restructure of institution jobs,
4) Modified hierarchical
organizational patterns, and
5) Growing number of
external regulations, pays, safety, labor relations.
Since
people are the most important assets an organization has, and their effective management
is the key to success, thus organizational success is most likely to be achieved
if the human resources policies and practices are linked with and make
contributions to the achievement of the organization’s objectives and strategic
plans.
The
organization’s cultures and values will exert a major influence for the
achievement of excellence, and this culture must be managed so that the values
are accepted and acted upon by employees. Therefore continuous effort is
required to encourage all individuals in the organization to work together with
a sense of common purpose. (20%)
2. To support the emergence of a solid knowledge base for analyzing Web
activity, we have developed a framework to analyze and categorize the
capabilities of Web site. This distinguishes content from design. Content
refers to the information, features, or services that are offered in Web site, design
to the way the content is made available for Web visitors. Both concepts have
been operationalized by means of objective and
subjective measures to capture features as well as perceptions. This framework
has been applied to study how different groups of companies are using the Web
for commercial purpose. We have compared Web sites based on their source,
industry, and size. On average, larger Web sites seem to be” richer “and more
advanced. (20%)
(Source: Huizingh, Eelko K.R.E. (2000). The content and design of web sites:
an
empirical study. Information & Management 37,
123-134.)
3. In the midst of societal change, even chaos, the Russian media are
striving to establish their role in that change, in society and in the
political process. The evolution of Russian media, and the
factors influencing that evolution, ensure that the result will be
significantly different than the expected typical Western model. Based on
personal interviews with senior media executives, editors, correspondents and
reporters (both Russian journalists and Western journalists in Russian)
insights are provided to the historical, cultural, economic and political
forces shaping Russian media in this time of turmoil. Observations on the
current state of media and societal developmental trends help to predict the
future function and role of media in Russian society. Parallels and contrasts
with the development of Western media and society lend interesting perspective
to what is a society and a people searching for themselves, pointing to the
uniquely Russian role that media will play in the process and ultimately in the
society. (20%)
(Source: Wilson, Laurie J. (1995).
Communication and Russian: Evolving media in a changing society. The Social Science Journals 32:1,
109-119)
II. Please translate Chinese into English
(40%)
4. 數位化資料雖然有使用上的便利性、具檢索性以及儲存空間小等優勢，然而，到目前為止它所引發的弊端也著實不少，它所涉及的問題多，範圍廣，其中之一就是有關數位資源的長久保存與維護的議題。本文從數位資源長久保存的重要性談起，接著探討圖書館的館藏管理與保存活動、數位資訊保存與維護的困難，以及學者專家們所提出的一些保存策略，以提供圖書館從事館藏資源數位化時之參考與省思，防止重要資訊的遺失或破壞。(20%)
(資料出處: 周欣鶯(民91)。數位館藏的維護與保存。書苑季刊51期 : 72-82頁)
5. 知識經濟時代的狂潮已經來襲，企業要如何跟上這個潮流? 比爾蓋茲指出企
業神經系統是由企業營運、電子商務及知識管理所組成。而當ERP、B2B等於
企業營運及電子商務應用範疇的話題已經眾所皆知時，「知識管理」(Knowledge
Management)正被各家研發廠商及企業管理者所重視。這當紅炸子雞，到底是什
麼玩意兒? 是抽象的概念? 還是具體的產品? (20%)
(資料出處：惲明珍(民90)。企業管理外一章—知識管理KM。網路資訊117，頁86-95)